The company is Starbucks Construct an IFE (Internal Factor Evaluation)

The company is Starbucks 

Construct an IFE (Internal Factor Evaluation) Matrix by doing the following:

Step 1: See Chapter 4 of the David text to learn how to complete an IFE Matrix.

Step 2: Open your Strategic-Planning Template. Click on the IFE tab at the bottom of the template

Step 3: Use the pertinent data on your company to complete the IFE Matrix in your Strategic-Planning Template.

Step 5: In 250-500 words, address the following prompts:

  • What strategies do you think would allow the firm to capitalize on its major strengths?
  • What strategies would allow the firm to improve on its major weaknesses?

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