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Respond to the following in a minimum of 175 words:

  Respond to the following in a minimum of 175 words:

  • Consider a product that that you are loyal to, that is part of your personal brand.
  • Define one of these essential concepts in branding from the course readings or other credible sources:
  • Brand equity
  • Brand awareness
  • Brand loyalty
  • Perceived quality
  • Brand associations
  • Brand assets
  • Explain how the branding concept you described and the overall brand influences your loyalty to the product.
  • Explain how understanding branding can help you be a better consumer and marketer.
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