Respond to the following in a minimum of 175 words:  1.

 Respond to the following in a minimum of 175 words: 

1. While it is difficult to accurately forecast social changes, how can firms best factor these changes into their strategies in order to be successful? 

2. When engaging in competitive rivalry, firms jockey for a market position that is advantageous, relative to competitors. In this jockeying, what types of competitor intelligence-gathering approaches are ethical? How has the Internet affected competitive intelligence activities? 

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