Read and complete an analysis of the attached case. Your analysis must be no less than 3-double spaced pages, and it must address the following:
- What specific business management problems was Disney facing?
- How can the technology they were considering redress those business management problems?
- How (if at all) would this technology allow Disney to improve its operational efficiencies?
- How (if at all) would this technology allow Disney to improve its customer satisfaction and retention?
- Is this technology risky? If so, what might Disney do to reduce the risks associated with its implementation? Is Disney doing a good job of managing risk with this project?
- How much does the technology under consideration cost to implement and what is the potential cost of not implementing this technology? (Note: Your response to this question need not be entirely monetized. It can be descriptive)
- What are your personal thoughts and impression with regard to this project?